Course Descriptions

MNGT 482W (3) Business Ethics. Prerequisites: MNGT 330, FNGB 201; In-depth examination of the impact of business ethics on corporate decision making. The course will focus on the relationship between ethics and corporate governance. Students will examine ethical dilemmas in the workplace and the actions of corporations.

MANAGEMENT INFORMATION SYSTEMS

MIS 320 (3) Introduction to Software Design. This course is designed to the concepts of modern software design. Students will develop skills in the design of algorithms. Based on common business information processing problems, students will learn to develop software using structured techniques. Real life problems will be used to enhance the student’s ability to solve business problems. (F)

MIS 325 (3) Introduction to Data Communication. Prerequisites: MATH 111 and MIS 250C. This course covers the following topics in data communications-transmission sources, transmission receivers, and transmission mediums through which digitized data, voice, and images are transmitted within and between computer systems. The course will provide students with a detailed literacy overview of hardware, software, communication protocols, facilities, carriers, regulations and management information systems as related to the transfer of digitized information. Computer simulation projects will be conducted. (F)

MIS 377 (3) Structured Programming (Visual Basic). Prerequisites: MATH 111, MIS 320. Data validation, multilevel control break processing, sequential update, internal sort, and table handling are covered in detail. Programming development focuses on program structure program logic, program style, and the programming process. One-level tables and multiple-level tables are covered extensively. Processing with sequential files and indexed sequential covered (F)

MIS 417 (3) Systems Stimulation and Information Processing. Prerequisites: MATH111 and 221; MIS 320. The course objectives are to familiarize students with modeling and introduce simulation languages to support the models. Real-life examples and a considerable amount of business fundamentals will be discussed and explored. Simulation languages include GPSS, SIMSCRIPT, and GPLAN; their use of these systems in business problem solving will be emphasized. Program development using simulation language is emphasized. (F)

MIS 427 (3) System Analysis and Design. Prerequisites: MATH 111 and 221, MNGT 250C and MIS 320. A systematic approach to problem formulation and solving, introduction of systems development life cycle, use of prototyping tools, and utilization of case tools emphasized. Students will gain experience in using data flow diagramming tools in the analysis phase. A practical dimension will be emphasized through real-world systems analysis and design project based upon business processes. (S)

MIS 450 (3) Information Structures. Prerequisites: MATH 111 and 221, MNGT 250 and MIS 320. This course is designed to introduce students to the concepts of modern data structures. Students will develop skills in the design of data structures, using common business information processing problems. Students will learn to develop data types using software with structured techniques. Real life problems will be sued to enhance the student’s ability to solve business problems. Using Pascal or Algol W, fundamental data structures and algorithms for manipulating data within them are discussed in class. (S)

MIS 455 (3) Operating Systems. Prerequisites: MATH 111, MIS 320 and 460. Introduction to components of operating systems and features of operating systems (OS) used to implement information systems. Coverage includes nucleus, memory manager, file manager, I/O systems, bath subsystems, command line interpreter, and system generation. Several OS are considered. (S)

MIS 460 (3) Management Information Systems. Prerequisite: MNGT 350. This course covers the information system development life cycle. Use of data flow diagrams and structure charts, database, design, and program development. The course utilizes a relational database management system to illustrate system development techniques. (F)

MIS 472W (3) Seminar in Management Information Systems. Prerequisites: MATH 111 and 221, MIS 320 and 427. Investigation of topics of current interest in computer based management information systems. Artificial intelligence, decision support systems, and object oriented systems development are introduced. Seminar course with lectures, will explore the theoretical aspects of management information systems to develop understanding of these technologies. Theory will be reinforced with discussion of articles from literature and student analysis of cases. (S)

MIS 477 (3) Advanced Structured Programming. Prerequisites: MATH 111, MIS 320, 377 and 450. Advanced structured ANSI COBOL subprogram, report writer, indexed sequential processing, and relative file processing are covered in this course. This course is a continuation of MIS 377-Structured COBOL Programming. The main objective is further development of programming and problem-solving skills with particular emphasis on some of the more advanced topics in business file processing. (S)

MARKETING


MKT 351 (3) Marketing Management. Prerequisites: ECO 211, Analytical survey of problems encountered by business people in distributing goods and services to markets. Takes a marketing-management approach in solving problems related to product planning, channels of distribution, pricing, advertising, and personal selling. Emphasizes role of consumers in the marketing process. (F, S, Sum)

MKT 432 (3) Advertising. Prerequisite: MKT 351. Advertising as a communications tool in marketing management. Develop an understanding of the role of advertising under diverse marketing conditions. Emphasis will focus on problems of integrated advertising strategy in the firm’s marketing program pertaining to media-selection, budgeting, production and layout, and measurement of effectiveness. Attention will also be given to the social and economics aspects of advertising. (F, S)

MKT 436 (3) Retail Management. Prerequisite: MKT 351. Profit planning and business control; buying, stock control, pricing, promotion; store location/layout organization, policies, systems; coordination of store activities. (F)

MKT 438 (3) Marketing Research. Prerequisites: MKT 351, ECO 357 and 358 (or equivalent statistics courses.) Study of the role of research in marketing decision-making, the research process, including research designs, measurements, data analysis and interpretation. (F)

MKT 440 (3) Consumer Behavior. Prerequisite: MKT 351. Survey of noteworthy contributions of the behavioral sciences to the understanding and prediction of consumer behavior. Contributions of various research techniques in the social sciences to the understanding of consumer purchasing and decision making processes, with particular attention to formal and informal influence patterns. Application of concepts to management of advertising, personal selling, pricing, and channels of distribution. (F)

MKT 446 (3) Marketing to Organizations. Prerequisite: MKT 351. Major activities involved in marketing of industrial goods. Analysis of industrial market structures; habits and motives of industrial purchasers; types of industrial products; pricing problems; distribution channels. Problems in selling to agencies of government. (S)

MKT 448 (3) Marketing Channels. Prerequisite: MKT 351. This course deals with the development of channels/ functional and behavioral dimensions, environmental forces, power, conflict, and communication within the channels. Current and future trends in the development and management of channels are also treated. (S)

MKT 450 (3) Personal Selling. Prerequisite: MKT 351 and senior classification. Personal Selling will recognize that today’s salesperson faces a skeptical, well educated and sophisticated buyer, and that the professional sales person must be far more than a mere purveyor of goods and services. Professional selling will attempt to harmonize techniques and strategies with personality development, so that sales students might move toward their full potential in selling. (F)

MKT 462W (3) Marketing Policies and Strategies. Prerequisites: MKT 351 and nine hours of additional marketing courses and Senior classification. Detailed consideration of process of formulating and implementing marketing policies. Major emphasis on markets distribution channels, and product analysis. Problem approach utilized to develop student’s analytical ability and to integrate all major areas of marketing. (S)

MKT 466 (3) International Marketing. Prerequisite: MKT 351. Institutions, functions, policies, and practices in international marketing relates marketing activities to market and marketing environment. (S)

MKT 468 (3) Services Marketing. Prerequisites: MKT 351, junior or senior classification. An analysis of the benefits offered to customers and the costs that they will incur in return. A study of the problems associated with the marketing of services and an exploration of alternative strategies to resolve the problems and improve service marketing effectiveness. (S)