Course Descriptions

MANAGEMENT 

MNGT 333 (3) Quantitative Business Analysis. Prerequisites: MNGT 330 and ECO 357. This course is designed to introduce students to the quantitative approaches to management. Use of management science techniques–forecasting, decision making, inventory management, linear programming, network models and simulation–is emphasized to solve problems in all functional areas of business. (F, S)

MNGT 350 (3) Business Computer Applications. An introduction to computers as a tool for information processing and hands-on experience with the PC utilizing business application of word processing and presentation software. Business Computer Applications will emphasize database management applications as well as the use of electronic spreadsheets as practical tools for solving problems. (F, S, Sum)

MNGT 353 (3) Production and Operations Management.  Prerequisite: MNGT 333. This course introduces concepts related to production and operations management. Specifically, the course covers product and service design, location, planning, process selection and capacity planning, facilities layout, design of work systems, material requirement planning, just-in-time systems, scheduling, and product management. (S)

MNGT 416 (3) Organizational Behavior. Prerequisites: MNGT 330 and junior classification. Organization theory and investigation of the impact that individuals, groups, and structure have on behavior within organizations. (F)

MNGT 452 (3) Human Resource/Personnel Management. Prerequisites: MNGT 330 and junior classification. The administration of the human resource in organizations, including recruitment, selection, placement, training, motivation, performance appraisal, and compensation.  Discussion of laws pertinent to managing personnel in organizations. (F)

MNGT 458W (3) Strategic Management. Prerequisites: ACC 212, MNGT 330, ECO 212, FNGB 320, MKT 351, and senior classification. Expressed and implied guides to behavior and action within the framework of the business organization including managerial implementation of policies and the appropriate enforcement of those guidelines. (F, S, Sum)

MNGT 460 (3) Management Information Systems. Prerequisite: MNGT 350. Covers the information system development life cycle. Use of data flow diagrams and structure charts; database design, and program development. Utilizes a relational database management system to illustrate system development techniques. (F)

MNGT 462 (3) International Business. Prerequisite: MNGT 330. A study of the problems facing business organizations in the international setting. (S)

MNGT 468 (3) Collective Bargaining. Prerequisites: MNGT 330 and senior classification. The study of labor movements, strikes, and arbitration of strikes and labor disputes. An historical perspective tied in with contemporary labor issues. (S)

MNGT 472 (3) Managerial Leadership. Prerequisites: MNGT 330 and senior classification. This course focuses on the influencing function of management and draws heavily on behavioral science research and theories; how to motivate, help, guide, and coach employees for maximum performance; how to handle conflict situations; and how to effectively lead a multicultural workforce will be explored. (S)

MNGT 482W (3) Business Ethics. Prerequisites: MNGT 330, and FNGB 201. In-depth examination of the impact of business ethics on corporate decision making. The course will focus on the relationship between ethics and corporate governance. Students will examine ethical dilemmas in the workplace and the actions of corporations. (S)

MANAGEMENT INFORMATION SYSTEMS

MIS 325 (3) Introduction to Data Communication. Prerequisites: MATH 111 and MIS 250C. This course covers the following topics in data communications-transmission sources, transmission receivers, and transmission mediums through which digitized data, voice, and images are transmitted within and between computer systems. The course will provide students with a detailed literacy overview of hardware, software, communication protocols, facilities, carriers, regulations and management information systems as related to the transfer of digitized information. Computer simulation projects will be conducted. (F)

MARKETING


MKT 351 (3) Marketing Management. Prerequisites: ECO 211, Analytical survey of problems encountered by business people in distributing goods and services to markets. Takes a marketing-management approach in solving problems related to product planning, channels of distribution, pricing, advertising, and personal selling. Emphasizes role of consumers in the marketing process. (F, S, Sum)

MKT 432 (3) Advertising. Prerequisite: MKT 351. Advertising as a communications tool in marketing management. Develop an understanding of the role of advertising under diverse marketing conditions. Emphasis will focus on problems of integrated advertising strategy in the firm’s marketing program pertaining to media-selection, budgeting, production and layout, and measurement of effectiveness. Attention will also be given to the social and economics aspects of advertising. (F, S)

MKT 436 (3) Retail Management. Prerequisite: MKT 351. Profit planning and business control; buying, stock control, pricing, promotion; store location/layout organization, policies, systems; coordination of store activities. (F)

MKT 438 (3) Marketing Research. Prerequisites: MKT 351, ECO 357 and 358 (or equivalent statistics courses.) Study of the role of research in marketing decision-making, the research process, including research designs, measurements, data analysis and interpretation. (F)

MKT 440 (3) Consumer Behavior. Prerequisite: MKT 351. Survey of noteworthy contributions of the behavioral sciences to the understanding and prediction of consumer behavior. Contributions of various research techniques in the social sciences to the understanding of consumer purchasing and decision making processes, with particular attention to formal and informal influence patterns. Application of concepts to management of advertising, personal selling, pricing, and channels of distribution. (F)

MKT 446 (3) Marketing to Organizations. Prerequisite: MKT 351. Major activities involved in marketing of industrial goods. Analysis of industrial market structures; habits and motives of industrial purchasers; types of industrial products; pricing problems; distribution channels. Problems in selling to agencies of government. (S)

MKT 448 (3) Marketing Channels. Prerequisite: MKT 351. This course deals with the development of channels/ functional and behavioral dimensions, environmental forces, power, conflict, and communication within the channels. Current and future trends in the development and management of channels are also treated. (S)

MKT 450 (3) Personal Selling. Prerequisite: MKT 351 and senior classification. Personal Selling will recognize that today’s salesperson faces a skeptical, well educated and sophisticated buyer, and that the professional sales person must be far more than a mere purveyor of goods and services. Professional selling will attempt to harmonize techniques and strategies with personality development, so that sales students might move toward their full potential in selling. (F)

MKT 462W (3) Marketing Policies and Strategies. Prerequisites: MKT 351 and nine hours of additional marketing courses and Senior classification. Detailed consideration of process of formulating and implementing marketing policies. Major emphasis on markets distribution channels, and product analysis. Problem approach utilized to develop student’s analytical ability and to integrate all major areas of marketing. (S)

MKT 466 (3) International Marketing. Prerequisite: MKT 351. Institutions, functions, policies, and practices in international marketing relates marketing activities to market and marketing environment. (S)

MKT 468 (3) Services Marketing. Prerequisites: MKT 351, junior or senior classification. An analysis of the benefits offered to customers and the costs that they will incur in return. A study of the problems associated with the marketing of services and an exploration of alternative strategies to resolve the problems and improve service marketing effectiveness. (S)