Integrated Marketing Communications

In addition to the major requirements, IMC students must take the following 24 hours:

  • MC 330          Introduction to Integrated Marketing Communications
  • MC 336          Advertising Copy Layout and Design
  • MC 423          Advertising Media and Selection
  • MC 425          Advertising Media Sales
  • MC 452          Sales Promotions Management
  • MC 470          Writing for Public Relations
  • MC 471          Public Relations Practice
  • MC 473          Integrated Marketing Communications Campaigns
 

IMC students also must take the following 18 hours in the College of Business:

  • ART 302         Computer Graphics
  • FIN 320           Business Finance
  • MKT 351         Marketing Management
  • MKT 438         Market Research
  • MKT 440         Consumer Behavior
  • MNGT 458      Strategic Management