JSU Message Grid

JSU has several key audiences. While there is one high level brand positioning statement for the university, the core brand messages will change by audience, and based on the specific communication. As an example, our goals when communicating with alumni may be to encourage financial donations, request volunteers or encourage the alumni to recommend the university to potential future students. Delivery of this message will differ from one going to the parent of a prospective incoming freshman.

Student Primary Messages

  • I can get an excellent education while experiencing life to the fullest
  • JSU utilizes technology to prepare students to succeed
  • JSU has a caring, nurturing family environment to provide support
  • JSU embraces diversity, and is accepting of all races and cultures
  • JSU and Jackson offer many cultural and entertainment options

Student Secondary Messages

  • Various forms of financial aid are available to students
  • The Sonic Boom of the South band and athletics are an integral part of the college experience
  • JSU is a true urban university, close to all that Jackson has to offer
  • Tigers bleed blue and white from day 1
  • JSU challenges minds and changes lives
  • JSU students give back to the community
  • JSU is a military-friendly university
  • JSU is educating tomorrow’s leaders
  • JSU is focused on the future through continuing improvements
  • JSU is committed to being environmentally responsible

Non-traditional Student Primary Messages

  • JSU offers flexible programs to meet my needs
  • JSU understands the challenges faced by non-traditional students
  • JSU utilizes technology to prepare students to succeed
  • A JSU degree is valuable: it’s from an accredited and well- respected university

 Non-Traditional Student Secondary Messages

  • JSU tuition prices are reasonable and financial aid is available
  • JSU makes it easy for me to complete the process (finding information, registration, help is available when I need it, etc.)
  • JSU has a caring, nurturing family environment to provide support
  • JSU embraces diversity, and is accepting of all races and cultures
  • JSU is a military-friendly university
  • JSU allows me to make a better future for me and my family
  • Convenient online classes allow me to choose how and when I learn
  • Accelerated degree programs are available

Parent Primary Messages

  • JSU provides an excellent education in a caring and nurturing environment
  • JSU embraces technology in its quest to prepare students for success
  • JSU embraces diversity, and is accepting of all races and cultures

Parent Secondary Messages

  • JSU is a respected HBCU with a rich history
  • JSU challenges minds and changes lives
  • JSU creates future leaders
  • Various forms of financial aid are available to students

 Faculty + Staff Primary Messages

  • JSU is a great place to work
  • JSU embraces diversity, and is accepting of all races and cultures
  • JSU provides an excellent education in a caring and nurturing environment
  • JSU embraces technology in its quest to prepare students for success
  • Jackson State University® is designated as a “high research activity” institution by the Carnegie Foundation.

Faculty + Staff Secondary Messages

  • JSU is focused on the future through continuing improvements
  • Our top priority is to enrich the student experience and support the students
  • JSU challenges minds and changes lives
  • JSU is a military-friendly university
  • JSU is a respected HBCU with a rich history
  • JSU is diverse, accepting of all races

Alumni Primary Messages

  • JSU provides an excellent education with minimal government funding. Support from outside donors and alumni expands opportunities for current and future students.
  • Supporting JSU will help future students and is my way to give back
  • JSU embraces technology in its quest to prepare students for success
  • JSU embraces diversity, and is accepting of all races and cultures
  • JSU is focused on the future through continuing improvements

Alumni Secondary Messages

  • JSU provides an excellent education in a caring and nurturing environment
  • JSU is family
  • JSU is a respected HBCU with a rich history
  • JSU challenges minds and changes lives
  • JSU creates future leaders
  • JSU may be a good “fit” for prospective students I know (referrals)
  • The Sonic Boom of the South band and athletics are an integral part of the college experience

Community and Donor Primary Messages

  • JSU is focused on the future through continuing improvements, many of which are funded through donations
  • JSU provides an excellent education in a caring and nurturing environment
  • JSU is diverse, accepting of all races
  • Jackson State University® is designated as a “high research activity” institution by the Carnegie Foundation
  • JSU embraces technology in its quest to prepare students for success

Community and Donor Secondary Messages

  • JSU is a military-friendly university
  • Numerous leaders in Jackson, the state of Mississippi and elsewhere in the US and globally attended JSU
  • JSU challenges minds and changes lives
  • JSU is a respected HBCU with a rich history
  • JSU is an integral part of the community