Get Registered, Be Official!
All accounts must be registered to be includeded in official directory of university social media accounts.
Facebook is a social networking site that connects people to other individuals. Organizations and brands are able to create pages and groups to also connect to these individuals. It is a network driven by status updates, games and applications, and content sharing such as links and photos.
Pages vs. Groups: Fan pages typically work best for most uses. A fan page allows a brand or entity to connect with people without using a personal account. Applications can be added to increase personality of the brand. Groups are designed to be more personalized, especially around common interests a group may share.
Creating Your Account: To set up a Facebook Page, follow the instructions provided by Facebook. Set up at least two administrators for this account, with one serving as backup in case there are access problems with the original account. Creating a fake account as the administrator of an official Facebook page is strongly discouraged as it runs counter to Facebook’s Terms of Service.
Picking & Setting Up A Page Name: When choosing your page name, make sure it is as literal and identifiable as possible. All JSU related social pages should have ‘JSU’ in the name (i.e. JSU Recruitment, JSU Division of Undergraduate Studies.) You want people to be able to search and find you. . For example, the official Jackson State University Facebook page is titled “Jackson State University” and the url is Facebook.com/JacksonState. Once you’ve considered a name, go to http://www.facebook.com/username/ and see if the username you chose is available. Remember, once you select a username it can not be altered. Learn more from Facebook’s Help Center.
Twitter defines their site as “an information network made up of 280-character messages from all over the world.” Essentially, Twitter is a short dialogue where people can post about anything, and have conversations back and forth. A tweet can be no longer than 280 characters.
The following are symbols and definitions that you should familiarize yourself with for your department’s Twitter account:
Username: Also known as a Twitter handle. Must be unique and contain fewer than 15 characters. Is used to identify you on Twitter for replies and mentions.
@: The @ sign is used to call out usernames in Tweets, like this: Hello @Twitter! When a username is preceded by the @ sign, it becomes a link to a Twitter profile.
Reply: A Tweet posted in reply to another user’s message, usually posted by clicking the “reply” button next to their Tweet in your timeline. Always begins with @username.
Mention: Mentioning another user in your Tweet by including the @ sign followed directly by their username is called a “mention”. Also refers to Tweets in which your username was included.
Retweet: The act of forwarding another user’s Tweet to all of your followers. Someone else can also perform this action, which is still called a retweet.
Trending Topic: A subject algorithmically determined to be one of the most popular on Twitter at the moment.
Hashtag: The # symbol is used to mark keywords or topics in a Tweet. A complete list of definitions can be found at Twitter Support.
Creating Your Department’s Account: The easiest way to set up your Twitter Profile is to first create an e-mail account for your specific department. You don’t want to use your personal account.
o Navigate to http://twitter.com/, enter your Department’s name and click the yellow button on the right hand of your screen.
o Fill in the first field with your Department’s name.
o Select a username from one of the usernames Twitter suggests, or create one that best suits your Department. Try to make your username as short as possible – when others retweet messages from your tweet stream, the length of your name reduces the number of available characters in their tweet, which might mean they will cut out or edit your tweet to make it possible to send (which can result in an electronic version of the ‘Telephone Game’ of misunderstood statements)
o Enter a password and make sure to document this for later use. It’s advised that your password contains letters, numbers, and symbols.
o Enter the email address you made for your department.
o Pick sources that are related to your Department.
o Search for Jackson State University, and begin following all of the current Twitter accounts affiliated with the university.
YouTube is a video-sharing website where users can upload, view and share videos from around the world.
What kind of content do we post?
The Jackson State University YouTube channel houses videos related to university news, events, student and faculty profiles, etc.
For more information about this document, contact University Communications at 601-979-2272.