Minor Programs for Non-Business Majors

Minor in Business Administration

The minor in business administration provides a general overview of the business environment to students in majors outside of business.  Students who want to gain a core understanding of business without making it the center of their education should pursue this minor.  Students who fulfill the requirements for the minor in business administration will gain an understanding of functional areas of business administration and the basic concepts of a solid business education—the fundamentals of economics, management, and marketing; and the core concepts of financial accounting.

GB 201 (3) – Introduction to the Legal Aspects of Business. This course provides an overview of the legal foundations of American society, and its court system.  Emphasis is placed on examining the application of laws to the business community, the legal structure and operation of business organizations, and the affect of government regulations on business activity.  Business ethics is also covered. (F,S, Sum)

FIN 220 (3) — Foundations of Finance (for Non-business majors). This course provides students with a concise yet comprehensive survey approach to Finance.  The course, intended for non-business majors, introduces the three main areas of finance:  markets and financing instruments, investments, and financial management.  Topics include banks and financial institutions, interest rate and the saving process, time value of money, introduction to bonds and stocks, characterizing risk and return, etc.

ACC 202 (3) – Foundations of Accounting (for Non-business majors). The course is open only to non-business students.  A nontechnical introduction to the principles of financial and managerial accounting with emphasis on the use and interpretation of financial reports, managerial planning and control. The course is for the individual who seeks a basic knowledge of accounting and its uses.  It is designed for the user of accounting information rather than the preparer.

MKT 351 (3) – Marketing Management – *Prerequisite: ECO 211.  Analytical survey of problems encountered by business people in distributing goods and services in solving problems related to product planning, channels of distribution, pricing/advertising, and personal selling. Emphasizes role of consumers in the marketing process. (F,S, Sum)

MGNT  330 (3) – Management to Organizations. A foundation course in management focusing on the principle functions and practices of management.  Course focuses on most of the sub-disciplines of management. (F,S, Sum)      None

ENTR 285 (3) – Creativity, Innovation and Entrepreneurship. An introductory course designed to familiarize students with the world of small business, and entrepreneurship by exploring the foundational concepts of creativity and innovation.  Attention is given to leveraging intellectual capital by enhancing innate creativity and support the generation of creative and innovative ideas while, at the same time, include an overview of the other aspects of the entrepreneurial process including opportunity recognition, entrepreneurial marketing, practical use of financial statement analysis of small business and small business financing, operating a small business and legal and ethical issues in entrepreneurship. 

Total Credit Hours          18

*ECO 211 (Macroeconomics) is a prerequisite for Marketing 351 (Marketing Management). It is strongly recommended that students interested in taking the Business Administration Minor take ECO 211 as part of their General Education Core.


Minor in Finance

Minor in Finance is offered to students earning degrees outside of the College of Business.  The minor introduces the student to the principles of finance, applies these principles to analyzing several financial issues, and develops problem-solving and quantitative skills that are widely used in business.  Students learn how to apply key financial concepts to real-life situations.  Students also gain insight on financial markets and their wide-ranging impacts.

Choose one (1) of the following two (2) courses:

ECO – 211 (3) Principles of Macroeconomics:  This course will provide an overview of macroeconomic issues; the determination of output, employment, unemployment, interest rates, and inflation.  Monetary    and fiscal policies are discussed as are the public debt and international economic issues.  We introduce basic models of macroeconomics. (F,S, Sum)

ECO 212 (3) Principles of Microeconomics: This course will provide an overview of microeconomic issues: price determination, supply, and demand. Of primary importance are the behavior of individuals/ households and firms, and their impact on prices, and the supply and demand for goods and services. We introduce basic models of microeconomics. (F, S, Sum)

Note: It is not necessary to take ECO 211 and ECO 212 in sequence.  Each is a stand-along course.

ACC  202 (3) – Foundations of Accounting (for Non-business majors). The course is open only to non-business students.  A nontechnical introduction to the principles of financial and managerial accounting with emphasis on the use and interpretation of financial reports, managerial planning and control. The course is for the individual who seeks a basic knowledge of accounting and its uses.  It is designed for the user of accounting information rather than the preparer.     

FIN  220 (3) – Foundations of Finance (for Non-business majors). This course provides students with a concise yet comprehensive survey approach to Finance.  The course, intended for non-business majors, introduces the three main areas of finance:  markets and financing instruments, investments, and financial management.  Topics include banks and financial institutions, interest rate and the saving process, time value of money, introduction to bonds and stocks, characterizing risk and return, etc.

FIN 247 (3) – Foundations of Stock Market Investing. A concise yet comprehensive survey approach that provides students with the opportunity to understand what stock market investing is about.  The course introduces three main areas of stock market investing: building a core portfolio, maintaining stocks to watch, using key measurements, and tracking investment performance.  Specific topics include how the stock market works, the language of stocks, the best techniques to build and refine your portfolio, easy timing tools to stop losses, how the masters tell us to invest, how history tells us to invest, and fundamental vs. technical analysis.

FIN 315 (3) – Personal Finance – Prerequisite Junior Classification.   This course covers personal finance and financial planning from both the individual’s perspective and the planner’s perspective.  The students will be taught how to prepare financial plans and how to incorporate the theory and practice of personal finance into everyday life.      

GB 201 (3) – Introduction to the Legal Aspects of Business. This course is an in-depth review of the law of contracts, i.e., formation, operation, discharge, and legal and equitable remedies.  It examines Articles 2, 3, 4 and 9 of the Uniform Commercial Code (UCC). Sales Contracts, Negotiable Instruments, Bank/Customer Relations and Electronic Funds Transfers. It also covers a review of individual and business organizations bankruptcy relief. (F,S, Sum)

Total Credit Hours        18

Notes:

*It is recommended (but not required) that students who choose to take ECO 211 (Prinicples of Macroeconomics) as part of the minor in finance take ECO 212 (Prinicples of Microeconomics) as part of their General Education Core, and studens who choose to take ECO 212 (Principles of Microeconomics) as part of the minor in finance to take ECO 211 (Principles of Macroeconomics) as part of their General Education Core.

**Students interested in careers in finance should consider taking upper level coures in each subject area covered in this minor.


 Minor in Marketing

The minor in marketing provides non-business majors with a thorough understanding of the fundamental concepts of marketing and how to apply these concepts through case studies, and company and non-profit organization projects.  Students also gain an understanding of consumer behavior, along with the knowledge and tools needed to coordinate marketing elements into integrated campaigns.

BIZ 201 (3) –  Introduction to Business:  This course is designed to introduce students to the basic concepts of business.  Students receive instruction regarding the business environment, management of the enterprise, marketing management, accounting and financial management, and business careers.        

ECO  211 (3) – Principles of Macroeconomics:  This course will provide an overview of macroeconomic issues; the determination of output, employment, unemployment, interest rates, and inflation.  Monetary and fiscal policies are discussed as are the public debt and international economic issues.  We introduce basic models of macroeconomics. (F,S, Sum)

MKT 351 (3) – Marketing Management:  *Prerequisite: ECO 211.  Analytical survey of problems encountered by business people in distributing goods and services in markets.  Takes a marketing-management approach in solving problems related to product planning.  (F.S, Sum)

Choose one (1) of the following two (2) courses:

MKT 432 (3) – Advertising:  Prerequisite: MKT 351.  Advertising as a communications tool in marketing management.  Develop an understanding of the role of advertising under diverse marketing conditions.  Emphasis will focus on problems of integrated advertising strategy in the firm’s marketing program pertaining to media-selection, budgeting, production and layout, and measurement of effectiveness.  Attention will also be given to the social and economic aspects of advertising. (F,S)      

MKT 448 (3) – Marketing Channels.  Prerequisite MKT 351. This course deals with the development of channels, functional and behavioral dimensions, environmental forces, power, conflict, and communications within the channels. Current and future trends in the development and management of channels are also treated. (S)          

MKT 440 (3) – Consumer Behavior:  Prerequisite MKT 351. Survey of noteworthy contributions of the behavioral sciences to the understanding and prediction of consumer behavior.  Contributions of various research techniques in the social sciences to the understanding of consumer purchasing and decision making processes, with particular attention to formal and informal influence patterns.  Application of concepts to management of advertising, personal selling, pricing, and channels of distribution. (F)

MKT 450 (3) –Personal Selling. Prerequisite MKT 351 and senior classification.  Personal selling will recognize that today’s salesperson faces a skeptical, well educated and sophisticated buyer, and that the professional sales person must be far more than a mere purveyor of goods and services.  Professional selling will attempt to harmonize techniques and strategies with personality development, so that sales students might move toward their full potential.   and senior classification

Total Credit Hours          18

*ECO 211 (Macroeconomics) is a prerequisite for Marketing 351 (Marketing Management). It is strongly recommended that students interested in taking the Marketing Minor take ECO 211 as part of their General Education Core.